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Gen Y at Work


Kirk Snyder’s research on the professional beliefs and behaviors of Gen Y professionals represents one of the largest studies of its kind undertaken and was the basis for the first ever Workplace Communication Summit held at the Marshall School of Business at the University of Southern California. Kirk presented a three-part online interactive series based on this research through an innovative partnership between USC's Office of Continuing Education and the New York Times.  To my knowledge, it's still the only summit of its kind and USC led the way! 

Driven by a strong need to shape and change the environments with which they interact due to the game-changing cultural ingredients of connection and immediacy, Gen Y is similarly committed to the professional goal of making a definable and immediate imprint on the companies and organizations that employ them. This new generation of professionals has entered the workplace with a very different view of the world of work than any preceding generation and it has significantly changed how they need to be managed, motivated and mentored. Over 70 million strong, this unique "workview" of Gen Y is currently creating an unprecedented communication divide in diverse industries and fields all around the country, causing frustration, tension, and misunderstanding between generations. 

Snyder regularly provides management training programs to assist companies and managers to enhance cross-generational workplace communication and fully leverage  the vast potential of a generation that is constantly connected.  In the NY Times Article, Job Jugglers, on the Tightrope by Hannah Seligson, Kirk's Gen Y research was featured along with several quotes on the subject of Gen Y workplace trends.